hello!

You’re here for the goods. Who is the person behind the squares on instagram?

Well…it’s me! Shan! I’m a wife to Mikel and a mom to eight year old twins. I have way better eyebrows now than I did in this picture. (Time to invest in new photos, right?) If you’re expecting to read here that I started this business as a means to scratch my creative itch, that’s not what you’ll find. You see, I initially started this business as a fun little side hustle. I was rounding out a decade of designing websites and brand identities for other people in this very situation.

I made my first set of bracelets for a friend two years before I actually dove in and made this a thing. My kids were in their 7th year earth side and I wanted something that we could do together. Naming the company Rosie Joan after my dear grandmother was an easy choice. Every bracelet we string in her name and sharing her legacy with my children is the cherry on the top.